While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO help is growing at an astonishing rate.

“Recession marketing for search optimization needs to sell the idea that SEO which pays for itself is essentially a zero-cost marketing effort – not exactly free SEO service, but just as good.”
-Michael Martinez

But currently most established SEO professionals seem to have just the opposite need, they have too much business. Many established SEO professionals are declining to take on new clients because they just cannot accept any additional work load right now.

Google is releasing SEO guides, Microsoft and Yahoo! both have in-house SEO departments and the “SEO is BS” crowd have lost a little of their swagger and a lot of their arguments. No surprise – solid evidence trumps wishful thinking, especially when times are tough.

“Just like anyone could get into real estate a few years ago and make a buck, SEO is now going to start attracting a large number of people who previously had jobs at start-ups, banks, real estate agencies, possibly auto makers, etc. Don’t be surprised if the guy who just turned you down for a loan offers to get you to page one of Google for your keyword.”
-Andrew Shotland

But for those of you looking to hire a professional to assist you with your SEO needs, remember not all professionals are made equal. It will be more important than ever to understand what a specific service provider can bring to the table in terms of skills, knowledge, and experience before making your final selection.

“Prospects are demanding more specific information related to their sites issues and detailed, actionable solutions are expected. Generic audits that look automated in any way are no longer welcome. Ex: Don’t just tell me I got a problem with my titles, but tell me exactly how are we going to fix them! That is the attitude of an average educated site owner looking for help. This will ultimately separate the amateurs from the experts.”
-Jose Nunez

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I found your blog on MSN Search. Nice writing. I will check back to read more.

Eric Hundin

[...] unknown wrote an interesting post today onSEO SERVICES INCREASED DEMAND | Technical SEO ConsultantsHere’s a quick excerpt“Recession marketing for search optimization needs to sell the idea that SEO which pays for itself is essentially a zero-cost marketing effort – not exactly free SEO service, but just as good.” -Michael Martinez … [...]

An excellent post on the current state of the industry. A ton the companies that I have allied myself with are experiencing a sudden surge in client requests – despite the much ranted rally that the recession was going to crush the entire industry.

This is interesting. I might have thought that SEO demand would have gotten softer like everything else, because businesses and individuals just have less money to spend on SEO. But you are saying that spending is going up because it’s harder to get customers… I can see your point. But I just wonder how long that actually lasts….

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This is the most informed writing I’ve ever seen on this subject. It’s clear that the author knows this topic from an insider’s point of view.

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