I get a lot of link exchange messages here on a daily basis, and the approaches are slightly different form one source to another.

This one… not only got my attention but I guess many others have noticed it like here and there. He writes something like:

“John Stahl here. I just wanted to drop you a line and invite you

to be a link partner for our website

I’ve found your website with the “reverse google pagerank

algorithm” which indicates that we both would get better google

rankings, when we exchange links.”

OK… I know what  you may be asking yourself by now, but NO!

There isn’t any “reverse google pagerank algorithm”, because you can’t inverse the formula, plus not to mention the original one has been updated through the years many times, and has no longer been made public.

Now, taking a technical look at the way this message is being sent, we can tell his bots are busy sending out all these duplicate emails using “info@domain.tld” as a forward address.

Hmmm, well, that technically makes him qualify as a spammer, and in time he will  be marked as a spammer and either DNSBL or RBL’d and that will be the end of his link campaign.

But the worse part are the casualties of this kind of practices. Naive webmasters that dont know that this link exchange is based on the assessment of a non-existent source. Too bad.

If you have any questions on the PageRank Algorithm, or would like to learn more on its Applications, call  1.510.473.6949 or email me at and I will gladly reply to your inquiry.

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