A NEW FAULT WITH GOOGLE’S ALGO

This is something we discovered while affecting one of our SEO clients. In fact many ecommerce sites like eBay and Amazon are affected. It is unclear whether this is done on purpose or by accident, but its surely done in a messy way, by messing up the meta description of the search engine results in the Google SERPs.

What is actually happening is Google is pulling data from the meta description (like it should do) but adding shopping cart information (items count on page) before this data – this will affect no only the displaying of meta description, but ultimately the site’s click through rate (CTR) will be negatively affected in most cases.

You can find many more by typing: inurl:.cart.php?m=product_list

Not only shopping cart sites get that treatment, forums that have an additional line displaying number of authors and number of posts, or news posts get a date on the SERPs – and so on.

If this is intended to be an additional “user feature” then it should be done somewhere else “additional” to the search engine result listing…

In the meantime, you could wait out for Google to do a better job on this feature, or use Javascript/Images to remove that text from being indexed within your content.

For the latest thread on this issue go to:

http://www.google.com/support/forum/p/Webmasters/thread?tid=29f53ac5f00505eb&hl=en

If you want to contact me about Alternative Algo Fixes, or have any questions, call 1.510.473.6949 or email me at Jose@greatseoconsultant.com

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