GOOGLE, YAHOO/BING SEO

In part 3 of “Basic SEO”,  I will review the similarities and differences between the ranking algorithms of Google, and Yahoo/Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.

Google SEO Factors. It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the “neighborhood” of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.

Yahoo SEO Factors. The old Yahoo tended to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site was getting it more aggressive and frequently crawled. Similar to Google, Yahoo gave a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank was a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appeared to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance did also count.

Bing SEO Factors. Maybe a substantial different from the other two, Msn normally gives more weight to the title text. Also, CSS optimization plays an important role at getting better rankings here. Msn is second to Yahoo on links volume, but the link analysis is reversed, analyzing inbound links for quality, anchor text keywords, and relevancy. Inclusion in the MSN endorsed directories would boost your site high in the SERPs. This fact still holds true, but its advantage has lessened with the new Live version. Content freshness is still very important, boosting rank of frequently updated pages.

Optimizing SEO for all. Yes, it is possible. Did you heard about: wikipedia? Regardless of the algo differences of the mayor search engines, a site with great content that attracts users, and generates lots of natural occurring inbound links having great anchor text, has a great chance of replicating similar success. Of the off-page factors, quality of inbound links is the most important. Of the on-page factors the keyword density in the title. A good balance between conservative keyword density and other elements like RSS and CSS need to exist when used, since they all get particular boots or penalties with the search engines.

If you have any questions on SEO factors, or would like to learn more on Optimizations, call  1.510.473.6949 or email me at jose@hirank.com and I will gladly reply to your inquiry.

Digg This
Reddit This
Stumble Now!
Buzz This
Vote on DZone
Share on Facebook
Bookmark this on Delicious
Kick It on DotNetKicks.com
Shout it
Share on LinkedIn
Bookmark this on Technorati
Post on Twitter
Google Buzz (aka. Google Reader)

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.

Comments

Thanks for an idea, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do something with it.

It’s so hard to get backlinks these days to make my website appear in search engines. But lucky for me, I read this post and other related to how to do link building right. Thanks for sharing openly.

+10 SEO post :)

Getting an inbound link by using spin articles how valuable is it?

Leave a comment

(required)

(required)