There seems to be some sites “whitelisted” after a penalty by Google ( and others that may be part of a white list (

In the case of Foundem, “For three and a half years, Google ignored all of Foundem’s appeals to lift the penalty, despite Foundem’s mounting credentials, which included Foundem being named the UK’s best price comparison site by The Gadget Show (the UK’s leading technology television programme) and being selected to power content-integrated vertical search services for many of the UK’s leading media companies. Eventually, interest from the national media persuaded Google to open a detailed dialogue with Foundem, which culminated in Google manually removing the penalty (by “whitelisting” Foundem’s site) in December 2009.”

When Google’s Matt Cutts was asked about the subject of white listings on Twitter, he responded, “typically I try to avoid commenting on legal complaints on Twitter. I’m weird that way, I know.”

Well… other Google insiders have stated that “generally we don’t have a white-list for our algorithms, but our algorithms are regularly updated”

Our believe remains that there is still no official, concise Google answer on this subject, and evidence tell us that manually executed white listings exist in Google (whether based solely on penalties or other motives remains open) and there are no algorithm based white lists implemented yet. As we discover more updates on this, we will post them here.

If you want to contact me about the Google Whitelist Updates, or have any questions, call 1.510.473.6949 or email me at and I will reply asap.

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