There is still so much misunderstanding these days  of the difference of the new the aging delay vs the old “sandbox” delay among website owners. Many start-ups contact me about this issue: their new sites are well positioned in Yahoo, Bing & the other large search engines while no where to be found in Google? There has been reports of site delayed up to 6-9 months.

There is now evidence that new sites are being penalized for gaining too many links too fast. There is however, anchor text over-optimization if your link profile percentage is too high  for a given phrase, but that is a topic for another post.  There is no evidence that new sites (start-ups or not) are being penalized by their quantity of one-way inbound links but rather delayed by crediting  reciprocated links into their link profile.

Google has effectively controller the “instant rank” issue from many spam sites by delaying the crediting of  incoming links. By placing newly acquired links on a probationary period and delaying the ranking of newer sites, Google has effectively offset the instant free ride to the top of their SERPs. One could concentrate on Adwords campaign during this period while the site gets evaluated withing the delay filters.

So while you wait for new your site to be out the aging delay period, focus of getting one-way links from relevant site to your niche that are verified to have a fresh cache date with Google. You can also go through the links you have already acquired and make sure that they are targeted to the key phrases you want to rank your pages for, not some generic anchor text that has no SEO value to you.

If you have any questions on the Aging Delay Filter, or have any questions on this topic, call  1.510.473.6949 or email me at and I will gladly reply asap.
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[...] Google Sandbox Vs Aging Delay ( [...]

This is a very well written post. I agree with it- new sites are in a 6 month period of abatement- and may well be hurt by to many links too fast. The best approach is a slow growth plan with a good seo firm

[...] Google Sandbox Vs Aging Delay ( [...]

This makes total sense… I am glad you cleared out the differences for me :) Thanks!

Free SEO information that is real… Thanks for this blog!

Yep! There seems to be no way to speed up the process. I have some really super links and we’re still not where we need to be in the serps. I’ve read a lot about this kind of thing happening to a lot of people, who’s results suddenly came and shot up! Waiting on the day….

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